3 Steps To Smarter A/B Test Design

By | 23rd January 2017|Guides, Strategy|

Good test design is a crucial part of any long-term successful conversion optimisation programme. Companies that are really good at it manage to increase testing velocity & quality, as well as the amount of knowledge they have about their customers. This post is about structuring and designing the best possible test once you have found a strong hypothesis. [...]

How to build a successful digital optimisation team

By | 13th January 2017|Guides, Maturity Model, Team|

Managing an optimisation programme is a complex task as it involves multi-disciplinary teams working together in sync. This raises the question of ownership of key processes. Ultimately, putting together a successful optimisation team depends on the level of maturity of the business and its budget. In this post, we'll explore how our CRO Maturity model helps to define [...]